Bar Experience

Embarking on crafting the Granddad Jack’s Bar Experience brand involves designing the fitout and creating branded collateral for the Newcastle location. Additionally, there’s a task to develop an international Pop-Up Bar Takeover branded pack, meticulously shipped in a roadcase. Drawing inspiration from the original Granddad Jack’s ambiance, the brand seamlessly incorporates hand-drawn illustrations to capture the essence of the Newcastle Bar Experience. The primary objective is to effortlessly translate the textures and unique atmosphere of Granddad Jack’s into a global venture, starting with a distinctive presence in Singapore. This ambitious initiative signifies a step towards a broader international footprint for the brand.

Services

Art Direction

Branding

Illustration

Client

Granddad Jack's Craft Distillery

Year

2023